Janssen-Cilag®
Activation-Radar in action
OneKey from IQVIA is the world’s largest and most comprehensive HCP database, allowing a precise, multidimensional view of professional target groups. Based on this data, we can tell you where and how to reach doctors, whether they are anesthetists or oncologists.
But OneKey is just one of the tools that make up Connected Intelligence. Unique market data on prescriptions and sales, as well as media spending, give us a 360-degree view of your competitive environment and guarantee a differentiating product positioning. With the help of leading omnichannel technology, we can efficiently and precisely target your audiences, perfectly coordinated with your field activities. We activate congress visitors for your symposia and inform patients in the direct vicinity of practices or pharmacies. Targeted without scatter loss, of course. Because we know markets and target groups thanks to data-driven work, you save yourself time-consuming agency onboarding. Whether pre-launch, launch, or later stage: we help you and your product immediately. As a lead agency or local adaptation partner. As an omnichannel generalist or specialist for a particular communication task.
From pre-launch to relaunch, from congress to waiting room, from old media to social media. Whatever your task requires, we solve it data-driven.
Now you can find small target groups (HCPs or patients) with minimal scatter loss, address them specifically, and activate them efficiently. 100% HWG and data protection compliant. With this tool, you increase your communication efficiency and save your budget.