Bayer
Erkältungszeit = Aspirin® Zeit
These definitely include the hearts of consumers as well as the shelf spaces in pharmacies. We conquer both for you in no time. Our data-driven approach makes us true target group experts. With current insights from the IQVIA panel, which includes 150,000 consumers, we can activate brands and give them new relevance and attractiveness even in highly competitive and densely populated markets. To ensure that ideas not only motivate people to buy but also reach the pharmacy team, we create creative training concepts for your products and messages. This way, the pharmacy technician becomes your brand ambassador with a clear recommendation. Our activating campaign idea reaches consumers not only above-the-line but also at the point of sale, as innovative digital tools drive demand. For example, by targeting consumers in the immediate vicinity of pharmacies participating in a sales promotion. Or with checkout couponing to generate repeat purchases. This is brand advantage through creation and technology.
From game-changing insight to disruptive creative idea. From touching moving images to digital display. Whatever your task requires, we solve it data-driven.
(in cooperation with the leading pharmacy training field service Aposphäre)
Now you can find small target groups with minimal scatter loss, address them specifically, and activate them efficiently.