Services OTC

For Nonstop Shopping in the Pharmacy.

We are the creators of sought-after and recommended brands.

Do you know the most coveted spots in the country?

These definitely include the hearts of consumers as well as the shelf spaces in pharmacies. We conquer both for you in no time. Our data-driven approach makes us true target group experts. With current insights from the IQVIA panel, which includes 150,000 consumers, we can activate brands and give them new relevance and attractiveness even in highly competitive and densely populated markets. To ensure that ideas not only motivate people to buy but also reach the pharmacy team, we create creative training concepts for your products and messages. This way, the pharmacy technician becomes your brand ambassador with a clear recommendation. Our activating campaign idea reaches consumers not only above-the-line but also at the point of sale, as innovative digital tools drive demand. For example, by targeting consumers in the immediate vicinity of pharmacies participating in a sales promotion. Or with checkout couponing to generate repeat purchases. This is brand advantage through creation and technology.

From dominant category leader to convinced brand ambassador pharmacy technician.

From game-changing insight to disruptive creative idea. From touching moving images to digital display. Whatever your task requires, we solve it data-driven.

 
Market, competition, and target group analyses
Brand positioning & messaging
Branding & omnichannel campaigning
Shopper activation
Website solutions & content
Pharmacy team training

Activation Radar

The digital innovation – an exclusive Jaeger Health tool

Now you can find small target groups with minimal scatter loss, address them specifically, and activate them efficiently.

 
 

Targeting

Identification of relevant touchpoints for the defined small target group.

Location

Geo-based delivery of advertising messages in the vicinity of these touchpoints on smartphones.

Mobile ID

All mobile IDs of consumers within a 30-meter radius are recognized and stored.

Retargeting

Retargeting consumers via the stored IDs.

Data pool

This way, we build a potent retargeting data pool for you for continuous consumer engagement with any content or campaigns.

 
Services Rx

Knowing who and where the prescribers are. Knowing what moves patients.

We lead your product to success throughout its entire lifecycle.

Here, all roads lead to the communicative goal.