Our data-driven communication concept “Bladder weakness? Pads are not a therapy. GRANU FINK® femina is!”positions the herbal OTC medication as a causal therapy compared to the market-dominating pads. The digital campaign achieved a 23% increase in sales in mail-order business, even expanded the market for bladder weakness products – and is now in the Effie finals! We thank Perrigo for the great and successful collaboration!
