The Updater

Physician Recommendation as a Growth Driver

 
 

How can supplement brands successfully gain market access through physician recommendations? In his latest article for Pharma Relations, Dr. Eduardo Marx, Head of Agency at Jäger Health, explains how medical benefit, precise targeting, and strong brand positioning can work together to unlock growth opportunities.

Using a data-driven case study from the supplement market, the article demonstrates how physician engagement can become a powerful strategic lever for long-term success.

Here’s the link to the article (available in German only):

Pharma Relations Issue 10/2026
Pharma Relations Issue 10/2026
 
 
 
 

 
 

Here, all roads lead to the communicative goal.