In 2024, Germany’s Federal Criminal Police Office (BKA) recorded more than 135,000 female victims of intimate partner violence alone. This figure is likely only the tip of the iceberg, as many cases remain hidden because those affected stay silent out of fear, shame, or financial dependence.
These alarming numbers were reason enough for our agency to take action as part of our social commitment and donate an awareness campaign to WEISSER RING. Public awareness of violence against women must increase to encourage intervention and improve support for victims.
Our campaign makes visible the silent cry for help that often goes unnoticed by the people around affected women because it is, quite literally, hidden between the lines. We brought this message to life through a powerful creative idea and high-impact media placement.
We are especially grateful to have gained Apotheken Umschau as our media partner, generously providing space for this important issue in its September edition. Thank you for helping bring attention to a topic that deserves far greater visibility. And remember: keep an eye out for even the smallest signs of violence.
