OTC work
EMSER® salt
Nasal irrigation with EMSER® salt is an experience.
Herausforderung und strategisches Ziel
Development of a relaunch campaign for the product EMSER® Salt and its use as an EMSER® nasal irrigator for colds. The aim was to emphasize the medicinal quality of EMSER® Salt in comparison to other salt products. In addition, nasal rinsing with EMSER® should once again become the treatment of choice for colds / rhinitis or be recommended in pharmacies.
Idee
To clarify that EMSER® Salt is in a class of its own, the product is referred to as EMSER® MEDICAL SALT: a natural product with medicinal status that is unique in its composition and effect. Its use as an EMSER® nasal irrigator is presented as a unique healing experience. The core elements of this staging are the salt-water swoosh, which makes the liberating nasal rinsing process tangible, and the MEDICINAL SALT bubble from which it emerges. The campaign slogan describes the unique healing experience of the nasal irrigator in a relevant and logical way as the EMSER® IMMEDIATE EFFECT.
