OTC Work

Cold season = Aspirin® season

 
 

Awards

Comprix Finalist 2024

OTC PRODUCTS - Integrated campaign

Comprix Finalist 2024

OTC PRODUCTS - Digital advertising media

 
 

POS and online winter promotion for Aspirin® cold remedies with a shopper contest.

Challenge and strategic goal

Activation of shoppers and strengthening the recommendation behavior of pharmacy technicians (PTA) during the peak of the cold season.

Idea

At the point of sale (POS), pharmacy customers are directed to a landing page where a contest awaits. In an elaborately designed hidden object picture with a lush city panorama, 3 polar bears are hidden. Those who find them can win a high-quality kitchen appliance.

 
 

Here, all roads lead to the communicative goal.