Floradix®

How to effectively generate green recipes

Challenge and Strategic Objective

Floradix® is an established preparation for iron supplementation. However, as a non-reimbursable product, it is not firmly anchored in physicians’ prescribing routines and therefore plays only a minor role in recommendations and green prescriptions. At the same time, Floradix® has a well-documented USP as a low-dose iron supplement: improved absorption. This benefit is intended to make Floradix® relevant for physicians when prescribing and to help the brand build a strong position.

Idea

This is exactly where the creative idea comes in, putting the superior effectiveness of Floradix® at the very top of the agenda. It does so in a way that appears both scientific—by drawing on the visual language of the periodic table—and highly striking at the same time. In this way, the concept of “effectiveness” becomes clearly owned by the Floradix® brand.