Phytothek – Health in the Green Zone

Phytothek is a unique success story in pharmacy marketing.

It positions pharmacies as trusted experts for herbal medicines and strengthens consultation quality in phytotherapy through high‑quality in‑store presentations and targeted training.

From the very beginning, Jäger Health helped shape the concept and has now evolved the Phytothek brand even further.

The brand has been visually modernized and given a more emotional appeal. With strong, creative POS activities, Phytothek pharmacies are activated throughout the entire year – from the hands‑on “Mitmischen erwünscht!” (Get involved!/Mix It Up!) campaign, where customers create their own herbal salt, to the annual “Gesund durchs Jahr” (Healthy throughout the year) campaign featuring a family calendar, QR codes, and a prize draw. This creates interaction, in‑store engagement, and a brand experience that resonates both on‑site and digitally.

Through continuous activations and premium POS visibility, Phytothek remains consistently present – and has been proven to increase sales of herbal medicines.

This is confirmed by IQVIA market data comparing Phytothek pharmacies with structurally similar non‑Phytothek pharmacies. Creative communication and consistent brand management ensure that this premium concept offers pharmacies lasting added value.