OTC Work

From Brand Strategy to Sales Promotion

Bionorica Phytothek shelf

Phytothek and Phyto-PTAs for Bionorica

Challenge and strategic goal

Bionorica is the specialist in phytopharmaceuticals and a unique partner for pharmacies. Together with Jäger Health, they consistently focus on BTL (Below The Line) for brand building. From OOH (Out Of Home) actions to the Phytothek: a competence pharmacy for medicines of plant origin. This gives pharmacies committed to naturopathy the unique opportunity to clearly visualize their positioning and reinforce it with a separate placement.

Bionorica Phytothek Magazine

Idea

Accompanying this, the staff is trained in the field of herbal medicines to become Phyto-PTAs. At the highest level and thus IHK-certified.

Bionorica Phytothek PTA

Currently, more than 900 pharmacies in Germany appreciate this. As well as the continuous measures developed by Jäger Health to help them present their Phytothek to the public and at the POS (Point of Sale).

Here, all roads lead to the communicative goal.