Better sales than the best pharmacy display

BAK-certified Phytodermatologists for Pierre Fabre

Pierre Fabre is the world’s second-largest dermocosmetics company and the second-largest private pharmaceutical group in France.

At the heart of Jäger Health’s work: A-Derma, a successful phyto-dermocosmetic line. Task One was very strategic: developing a new sales concept for sell-in in stationary pharmacies. Task Two: developing a completely new idea for sell-out. For sell-in, the client and agency decided on a depot strategy after several joint workshops to generate more space for the range. And for sell-out? A completely new training concept for PTAs: a training certified by the German Medical Association to become a Phytodermatologist at the Pierre Fabre Training Academy in Berlin.

Schedule of the four seminar days:

Basic knowledge of herbal medicine, phytocosmetics, phytotherapy as an added value for the pharmacy, basic knowledge of “skin and skincare,” expert knowledge of “medicinal plants for dermatoses,” plus a workshop on “dermatological skincare with medicinal plants,” including training for consultation and sales.

The result: Text3: Not only many participants but also a significantly increased recommendation rate for A-Derma. No wonder that Jäger Health is currently also working for other Pierre Fabre brands such as Eau Thermale Avène and DUCRAY.

Nicht nur viele Teilnehmer/-innen, sondern auch eine deutlich erhöhte Empfehlungsrate für A-Derma. Kein Wunder, dass die Jäger Health aktuell auch für weitere Marken von Pierre Fabre wie Eau Thermale Avène und DUCRAY arbeitet.