OTC Work

Pharmacy training for Microbiotica

Weber & Weber Microbiotica

A fascinating expedition into unknown worlds

Challenge and strategic goal

The gut is home to a large part of the microbiome – the entirety of all microorganisms that inhabit the human body. A fascinating topic, both in science and in the health market, for companies like Microbiotica. For the subsidiary of Weber & Weber, Jäger Health created a very special training that perfectly combined interactivity and storytelling: On board the Microbiotica submarine, pharmacy teams embarked on an expedition into the unknown worlds of the gut. Pharmacists and PTAs not only dived into the "vastness" of the microbiome but also learned about the importance of Microbiotica's microbiological preparations.

Idea

A unique journey with unusual insights in a very special format: No wonder that after a trip on the Microbiotica, the pharmacy teams saw the company's products with new eyes – and above all, recommend them.

Here, all roads lead to the communicative goal.