OTC work
neo-angin®
When you look lozenges straight in the eyes.
Challenge and Strategic Objective
neo-angin® is a traditional, trusted remedy for sore throats. The product range includes various dosage forms. The classic variant had been experiencing declining market share. The goal was to bring attention back to the brand, emphasize the effectiveness of the active ingredient combination to HCPs (pharmacists), and encourage consumers to take a closer look when it comes to sore throats.
Idea
For decades, one element has symbolized the neo-angin® brand: the iconic two red lozenges on the packaging. In the current campaign, these lozenges were used in an innovative and striking way to convey the core message: HCPs should always keep an eye on the pathogens that cause sore throats – and recommend neo-angin® as the superior solution. Consumers, too, should take a closer look and choose neo-angin® for its broad effectiveness.
